Search engine articles, Search engine news and tips

31 Ways to Promote Your Website

1. Write a Page Title.
2. Write a Description META Tag.
3. Include Your KeywordsIn in Header Tags H1, H2, H3.
4. Make Sure Your Keywords Are in the First Paragraph of Your Body
Text.
5. Use Keywords in Hyperlinks.
6. Make Your Navigation System Search Engine Friendly.
7. Develop Several Pages Focused on Particular Keywords.
8. Submit Your Webpage URL to Search Engines.
9. Fine-tune with search engine positioning.

Linking Strategies
10. Submit Your Site to Key Directories
11. Submit Your Site to Industry Sites and Specialized Directories.
12. Request Reciprocal Links.
13. Write Articles for Others to Use in their Newsletters.
14. Issue News Releases.
15. Begin a Business Blog.

Traditional Strategies
16. Include Your URL on Stationery, Cards, and Literature.
17. Promote using traditional media.
18. Develop a Free Service.

E-Mail Strategies
19. Install a "Signature" in your E-Mail Program
20. Publish an E-Mail Newsletter.
21. Send Offers to Your Visitors and Customers.
22. Rent targeted e-mail lists.

Miscellaneous Strategies
23. Promote Your Site in online Forums and Blogs.
24. Announce a Contest.
25. Ask Visitors to Bookmark Your Site.
26. Exchange Ads with Complementary Businesses.
27. Devise Viral Marketing Promotion Techniques.

Paid Advertising Strategies
28. Buy a Text Ad in an E-Mail Newsletter.
29. Begin an Affiliate Program.
30. Purchase Pay Per Click (PPC) ads
31. List Your Products with Shopping Comparison Bots and Auction Sites.

posted by SEO Team @ 3:10 AM 1 comments

The Top 4 AdWords FAQs

1 FAQ : How much does AdWords cost?
The cost depends on how much you want to spend. You decide on the keywords and the cost per click for each keyword. You also choose your Daily Budget which is how much you spend per day. The daily budget and the cost per click for Each keyword can start as low as $0.01 and go to as high as you want it to go.

2 .Why can't I see my ad?
Contextual Advertising is sometimes called Content Targeting. Highly targeted ads are placed on content pages within an extensive network of high quality partner sites and products. This service improves the experience of the user by displaying useful ads and it provides several benefits to Google advertisers.

4.I have installed Google Analytics, but all or some of my data is missing from my reports.
Currently report updating for Google Analytics is experiencing delays. Because of this, you may not be seeing any data in your reports even after using the Analytics tracking code. Google is in the process of updating all data. You should be able to see results in 24 hours.

Attracting Qualified Traffic
Google Adwords ad program drives targeted web traffic to your website through the keywords or key phrases you have selected. You know that the traffic you attract through your Adwords ads are interested in your products or services. So, it gives you a more accurate traffic to buying customers ratio. The traffic to buying customers ratio or conversion rate will show how effective is your Adwords campaign.
With your Google Adwords ad, every click on your ad is a potential sale. Your keywords, ad headlines and ad text must match your landing page, which is the page that your prospective customer arrived at when they clicked your Adwords link.

posted by SEO Team @ 2:57 AM 0 comments

Pay Per Click

Pay per click search engines can give you instant traffic and allow you to test new business models in real time. The pay per click market is competitive though. It is worth spending an extensive period of time learning how to write and target ads, tracking your competitors, and doing deep keyword research before jumping in.

This is what our service includes:
1. strategically selecting keywords that qualify visitors to your site
2. writing and editing your listing, to encourage qualified visits
3. changing your listings when your web site content changes, upon request
4. applying our proprietary optimisation methods for better results
5. DAILY monitoring performance, and fine tuning the ads and keywords
6. monthly reporting .

STEP1: Keyword/Key Pharse Selection

The way to choose a term is to think creatively. Try to imagine what your user may type into the search engine to find what you are selling. You may even want to bid on terms which exist in a question format. Think of your target audience. Maybe these terms are problems that people have. Perhaps these people do not even know your product exists.
STEP2: Writing Headlines

Some of the most competitive ads in the world are magazine covers in a checkout isle. You may want to glance through a few magazines covers and table of contents to find ways to write headlines and ads that pull sales.

STEP3: Place Keywords in Your Ads

Many search engines highlight the words in ads that match the users query. Placing the search term in the ad will help your ad stick out more and improve your click through rate.

STEP4: Bid on Current Events & Buzz Words

Often times my cheapest and highest converting ads are for industry buzz words that nobody else bid on. The phrase “Nigritude Ultramarine” (from the SEO competition) has sold multiple copies of this ebook. In addition it has introduced hundreds of visitors to my site at 8 cents per click.

STEP5: Start with a Verb

You may be able to significantly increase your clickthrough rate if you start your ad copy with a powerful active verb.

STEP6: Link to a Landing Page

Link into the exact page of your site you want visitors to see and not to your home page. By channeling all your traffic through the home page you may be telling a person that you do not care about them, and making it harder for them to convert into a sale. You may even consider adding a special page to your site that is made exclusively for that pay per click program. By linking directly into it from the ads you make it very easy to track ROI.


STEP7: Exact vs. Broad Matching (explained further in AdWords section)

Many search engines have different matching levels which are used to filter when your ad is displayed.
Exact match will only show for search results where the user searched specifically for your keyword phrase, and only your keyword phrase.
Phrase match will show when your exact phrase appears anywhere within the search query with the words in the same order.
Google and Overture will sometimes show broad match ads when people search for synonyms of your keywords. If your keywords appear in the search in any order your ads will display.
If you are new to pay per click you may want to use exact match until you get a feel for pay per click advertising.

STEP8: Misspelled Words

Spelling errors are sometimes corrected for by the search matching software, but sometimes they are not. Bidding on keywords ran together, missed keys, and spelling errors can help generate many cheap keyword variations.
Make sure you do not place the misspellings in your ad copy as search engines do not want misspelled ads.

It may be harder to determine the ROI on the more generic terms than on well branded terms as the branded clicks typically fall closer to the purchase date.

STEP 9: How Tracking Works

If you are paying by the click, you need to know what each of those clicks is doing. From the second they click until they leave or purchase, u need tracking software.
If you are a heavy spender on pay per click you will most likely want to use bid management software.
The best part of bid management software is that good bid management software can allow you to dynamically change the bid price from price per click to other metrics such cost per action or ROI.

posted by SEO Team @ 2:51 AM 0 comments

posted by SEO Team @ 10:41 PM 0 comments